📍 Why Your Google Business Profile Still Matters in 2025
Your Google Business Profile (formerly Google My Business) is one of the most powerful free tools for local business visibility. Whether you’re in Sligo, Dublin, Galway, or Cork—ranking in the Google Local Pack can dramatically increase your leads and sales.
At Sevenoways Innovations, we help Irish businesses claim, optimise, and maximise their GMB listings. Here’s our 2025 checklist to make sure you’re doing it right.
Google My Business Checklist (Updated for 2025)
1. 🎯 Claim & Verify Your Listing
- Use your official business name (avoid keyword stuffing)
- Complete address, phone, and website
- Verify via postcard, phone, or email
2. 📂 Choose the Right Business Categories
- Primary: e.g. “Web Designer”, “Marketing Agency”
- Add relevant secondary categories
- Be specific but accurate
3. 🕒 Set Accurate Business Hours
- Add regular hours
- Include holiday hours (important for seasonal trust)
- Use special hours for events or closings
4. 📸 Upload High-Quality Images
- Logo, team photos, workspace/storefront
- Service or product photos
- Add new photos monthly to keep the profile fresh
5. ✍️ Write a Compelling Business Description
- Use your unique value proposition
- Include target keywords like “web design in Sligo” naturally
- Focus on what you offer and who you help
6. 📌 Add Products & Services
- List services clearly with descriptions and prices (if possible)
- For products, include photos, pricing, and short descriptions
- Use keywords where relevant
7. 🗺️ Service Area Setup
- If you serve clients at their location, define your service areas (e.g., Sligo, Leitrim, Mayo)
- This helps you rank for “near me” searches
8. ⭐ Collect & Respond to Reviews
- Ask every happy client for a Google review
- Respond professionally to all reviews (use keywords naturally)
- Address negative feedback respectfully
9. 📰 Post Regular Updates
- Use Google Posts to share offers, news, or tips
- Include call-to-actions (e.g., “Book Now”, “Call Today”)
- Post weekly for best results
10. 📊 Monitor Insights & Performance
- Track calls, directions, website clicks
- Adjust hours, services, or photos based on data
- Use insights to plan promotions and posts
Bonus Tips from Sevenoways
- Use UTM tracking links in your website URL to monitor traffic from GMB in Google Analytics
- Enable messaging to let customers reach you instantly
- Sync with Google Ads for Local Campaign extensions
Want Us to Optimise Your Google Business Profile?
At Sevenoways Innovations, we provide full GMB optimisation services, including:
- Profile setup & verification
- Weekly post management
- Service listing with SEO keywords
- Review response templates
- Local SEO reporting
📍 Based in Sligo, serving businesses across Ireland.
📞 Call: +353 71 9839 777
📧 Email: [email protected]
🌐 www.sevenoways.com
Final Thought
This Google My Business checklist will help you stay ahead of your competitors in 2025. It’s one of the easiest ways to increase your local visibility, trust, and customer enquiries—and it’s completely free.
Or, let Sevenoways Innovations handle the whole process for you while you focus on running your business.
