Marketing advice, minus the jargon.
This is our guide library — 56 plain-English articles on SEO, web design, social media, paid social and AI search, written for Irish business owners by the Sevenoways team in Sligo. Every guide opens with a straight answer, gives realistic Irish prices and timelines, and tells you honestly when you can do the job yourself. Pick a topic below, or start with the questions we are asked most.
Start here: How much SEO costs in Ireland · What a website costs in Ireland · What paid social advertising costs · Local SEO for Irish businesses · Getting found in AI search
Latest guides
Newest first. Everything below is grouped by topic.
WordPress vs Squarespace vs Wix for Irish Small Businesses
Which website builder suits an Irish small business — what each really costs over three years, where each one genuinely wins, and the ownership traps to check before you commit.
WhatsApp Business for Irish Small Businesses: Is It Worth Setting Up? (2026)
How Irish small businesses use WhatsApp Business to take bookings and answer customers fast — set-up, catalogues, click-to-chat ads, and honest limits.
SEO for Vets in Ireland: A Practical Guide (2026)
How Irish veterinary practices get found on Google — profile, reviews and a website that converts — plus honest costs, timelines and advertising rules.
SEO and getting found on Google
What SEO costs in Ireland, how long it takes, and what to prioritise first.
SEO for Vets in Ireland: A Practical Guide (2026)
How Irish veterinary practices get found on Google — profile, reviews and a website that converts — plus honest costs, timelines and advertising rules.
SEO for Dentists in Ireland: A Practical Guide (2026)
How Irish dental practices get found on Google — Google Business Profile, reviews and a website that converts — plus honest costs and timelines.
SEO for Hotels & B&Bs in Ireland: A Practical Guide (2026)
How Irish hotels, guesthouses and B&Bs can rank locally, win more direct bookings, and cut what they hand to OTAs like Booking.com.
SEO for Hair & Beauty Salons in Ireland (2026)
How Irish hair and beauty salons get found on Google — Google Business Profile, reviews, Instagram and booking links — plus honest costs and timelines.
Construction SEO in Ireland: A Practical Guide (2026)
How Irish builders and construction firms win better projects from search: Google Business Profile, project galleries, work-type pages and realistic costs.
SEO for Solicitors in Ireland: A Practical Guide (2026)
How Irish solicitors and law firms can rank locally, build practice-area pages that convert, and gather reviews within the professional conduct rules.
SEO for Accountants in Ireland: A Practical Guide (2026)
How Irish accountants and bookkeepers can rank locally, win seasonal searches around tax deadlines, and build service pages that actually convert.
SEO for Tradespeople in Ireland: Plumbers, Electricians & Builders
How plumbers, electricians and builders in Ireland can rank on Google in their own town — Google Business Profile, reviews, town pages, and real costs.
Local SEO for Restaurants & Cafés in Ireland (2026)
How Irish restaurants and cafés win the Google map pack — profile setup, menus, reviews and whether paid ads are worth it for hospitality.
What's in an SEO Audit — and What Should It Cost in Ireland?
What a proper SEO audit actually checks, realistic Irish pricing from free to €2,000+, and how to tell a useful audit from a sales pitch.
SEO Packages & Pricing Explained: What You Get at Each Price (2026)
A clear breakdown of Irish SEO package pricing tiers — what genuinely comes included at each price point, and how to tell a fair package from an overpriced one.
How to Get Into the Google Map Pack in Ireland (2026)
A practical guide to ranking in the Google Map Pack for Irish searches — what the three-pack actually rewards, and how to earn a spot in your town.
SEO for Small Businesses in Ireland: A Practical Starter Guide
What SEO actually means for an Irish small business, the handful of things that matter most, and a realistic order to do them in — without the jargon or the big-agency budget.
Affordable SEO in Ireland: What Cheap Gets You (and What It Doesn't)
How Irish small businesses get real SEO results on a modest budget — what affordable SEO should include, what "cheap SEO" actually buys, and DIY-first priorities.
How to Choose the Best SEO Agency in Ireland (2026)
The criteria that separate genuinely good Irish SEO agencies from expensive report-generators — what to ask, what to pay, and the promises that should end a meeting.
How Much Does SEO Cost in Ireland? (2026 Guide)
An honest breakdown of SEO pricing in Ireland — what you should expect to pay, what affects the price, and how to spot poor value.
How Long Does SEO Take to Work? An Honest Irish Answer
Realistic SEO timelines for Irish businesses — what happens in months 1–3, 3–6, and beyond, what speeds results up, and the red flags of agencies overpromising.
Local SEO in Ireland: The Complete Guide for 2026
How Irish businesses rank in local Google results and the map pack — Google Business Profile, reviews, local content, and the mistakes that keep you invisible.
AI search, AEO and GEO
Getting recommended by ChatGPT, Perplexity and Google AI Overviews.
Paid social advertising
What paid social costs in Ireland, which platforms suit which goals, and when to use it.
How Much Do Facebook & Instagram Ads Cost in Ireland? (2026 Guide)
A clear breakdown of Meta ads costs for Irish businesses in 2026 — ad spend, management fees, and what a realistic budget actually buys.
Paid Social Media Advertising in Ireland: Meta & TikTok Ads (2026)
A plain-English guide to paid social advertising in Ireland — Meta and TikTok ad costs, how it differs from organic social and Google Ads, and how to build a strategy that works.
Websites and web design
What a website costs to build and to keep running, and how to choose a builder.
WordPress vs Squarespace vs Wix for Irish Small Businesses
Which website builder suits an Irish small business — what each really costs over three years, where each one genuinely wins, and the ownership traps to check before you commit.
GDPR & Cookie Consent for Irish Business Websites (2026)
Does your Irish business website need a cookie banner? A plain-English guide to GDPR and ePrivacy compliance, consent tools, and common mistakes.
Website Accessibility in Ireland: What Businesses Need to Know (2026)
Does Irish law require your website to be accessible? What the European Accessibility Act means for SMEs, plus practical fixes for common issues.
E-commerce Website Design in Ireland: What to Look For (2026)
What actually makes an Irish e-commerce website design work — from product pages to checkout — and what to check before you hire someone to build it.
Pay-Monthly Websites in Ireland: Are They Worth It? (2026)
Pay-monthly website plans compared to owning your site outright: real costs over 3 years, the contract traps to check, and who each option actually suits.
How to Build a Lead Generation Website for Your Irish Business
A practical guide to building a website that actually generates enquiries — structure, CTAs, forms, speed and local pages — for Irish small businesses.
Is It Time to Redesign Your Website? Signs, Costs and What to Expect in Ireland
How to tell your Irish business website needs a redesign, what it costs in 2026, and how to plan one without losing your Google rankings.
Website Maintenance Plans: What Should Be Included
A plain-English guide to what a website maintenance plan should actually include in Ireland, how plans differ by tier, and questions to ask before signing one.
How to Speed Up Your Website (and Why It Matters for Sales)
A slow website costs Irish businesses sales every day. Here is what actually makes sites slow, how to fix it, and when to pay someone to sort it.
How Much Does a Logo & Branding Cost in Ireland? (2026)
Real logo and branding prices for Irish businesses in 2026 — freelancer vs agency vs DIY tools, what a full brand identity includes, and what to avoid.
Shopify vs WooCommerce: Which Is Right for Your Irish Online Shop?
An honest comparison of Shopify and WooCommerce for Irish businesses — real costs, ease of use, payments, and which platform suits which kind of shop.
Wix, Squarespace or a Professional Website? An Honest Guide for Irish Businesses
DIY website builders vs professional web design for Irish businesses — real costs over 3 years, where builders genuinely suffice, and where they quietly cost you customers.
E-commerce Website Cost in Ireland: 2026 Price Guide
What an online shop really costs in Ireland — platform comparison (Shopify vs WooCommerce vs custom), typical build prices, and the running costs nobody mentions.
How to Choose the Best Web Design Company in Ireland (2026)
What separates the best Irish web design companies from the rest — the criteria that matter, questions to ask, red flags, and how to compare quotes properly.
How Much Does a Website Cost in Ireland? (2026 Prices)
Real website prices in Ireland for 2026 — what small businesses actually pay, what drives the cost up or down, and the hidden fees to watch for.
Website Maintenance Cost in Ireland: 2026 Price Guide
What website maintenance really costs in Ireland — typical monthly plans, what should be included, when you can skip it entirely, and how to avoid overpaying.
Content, social and email
Writing pages that rank, choosing platforms, and what social management costs.
WhatsApp Business for Irish Small Businesses: Is It Worth Setting Up? (2026)
How Irish small businesses use WhatsApp Business to take bookings and answer customers fast — set-up, catalogues, click-to-chat ads, and honest limits.
How to Sell on Social Media in Ireland: A Practical Guide (2026)
How Irish businesses actually sell on Facebook, Instagram and TikTok in 2026 — shops, DMs, ads and the habits that turn followers into customers.
How to Write Website Content That Ranks & Converts (2026)
A practical guide for Irish business owners on writing website copy that Google ranks and visitors actually act on — structure, tone, and real trade-offs.
Email Marketing for Irish Small Businesses: A Practical Guide (2026)
How Irish small businesses can use email marketing legally and effectively — GDPR basics, realistic costs, tools, and what actually gets opened.
Content Marketing for Irish Businesses: Does It Actually Work? (2026)
An honest look at content marketing for Irish SMEs — what it actually involves, realistic timelines and cost, and when it is (and is not) worth the investment.
How Much Does Social Media Management Cost in Ireland? (2026)
A clear breakdown of social media management pricing in Ireland — what agencies charge, what affects the cost, and what you should get for your money.
Which Social Media Platforms Are Worth It for Irish Businesses in 2026?
Where Irish customers actually are in 2026 — Facebook, Instagram, TikTok, LinkedIn compared by audience and business type, and where to focus limited time.
Reviews and your Google Business Profile
The local-presence work that moves both rankings and buying decisions.
Online Reputation Management for Irish Businesses: A Practical Guide (2026)
What online reputation management actually involves for Irish businesses — reviews, responses, monitoring and damage control — and what it should cost.
How to Get More Google Reviews for Your Irish Business (2026)
A practical, compliant system for getting more five-star Google reviews — why they matter for rankings, exactly how to ask, and the mistakes that get reviews removed.
Google Business Profile for Irish Businesses: The 2026 Guide
How Irish solicitors, accountants, trades, architects, engineers and clinics set up and optimise a Google Business Profile to win the local map pack.
Strategy and growing sales
Sequencing the channels, and turning the traffic you already have into enquiries.
Google Analytics & Search Console: A Beginner's Guide for Irish Small Businesses (2026)
What Google Analytics and Search Console actually tell you, how to set them up, and the handful of numbers worth checking each month — plain English.
Black Friday & Christmas Marketing for Irish Small Businesses (2026)
When to start, what to spend on, and what to skip: a practical Black Friday and Christmas marketing plan for Irish small businesses.
Digital Marketing for SMEs in Ireland: A Practical Guide (2026)
What digital marketing for SMEs actually involves in Ireland, what it costs, and how to tell a good SME digital marketing agency from a bad one.
The Trading Online Voucher Has Ended: What the Grow Digital Voucher Covers (2026)
The Trading Online Voucher closed in 2024. Here is what replaced it, who qualifies for the Grow Digital Voucher, what it pays for, and what it will not fund.
Online Marketing Services for Small Businesses in Ireland: What You Actually Need
A plain-English guide to which online marketing services small businesses in Ireland genuinely need first, in what order, and what they cost.
Conversion Rate Optimisation for Irish Websites (2026)
A plain-English guide to conversion rate optimisation for Irish businesses — what CRO actually involves, realistic benchmarks, and where to start.
How to Increase Online Sales for Your Irish Business (2026)
A practical, honest guide to growing online sales for Irish businesses — fixing your site, getting found, and converting more of the traffic you already have.
What Does a Full-Service Digital Marketing Agency Actually Do? (2026)
A plain-English breakdown of what a full-service digital marketing agency in Ireland covers, what it typically costs, and when a single specialist is the smarter choice.
Digital Marketing Strategy for Irish SMEs: A Complete Guide
A practical digital marketing strategy framework for Irish small and medium businesses — where to start, what to prioritise by budget, and a quarter-by-quarter plan.