Content that ranks — and gets cited by AI.
Content marketing is publishing useful guides, articles and answers to the questions your customers ask before they buy, so they find you on Google, in ChatGPT or in Google AI Overviews — and choose you. Sevenoways provides content marketing for Irish businesses from €299 a month, typically one to two well-researched articles a month with on-page optimisation.
What's included
Keyword and question research
We find the exact questions your customers ask before they buy.
Content strategy
A publishing plan covering the questions buyers ask at each stage, in a sensible order.
Expert articles
Well-researched, genuinely useful content written for humans and structured for search engines.
Direct answers first
Every piece opens with a clear, quotable answer — the format search engines and AI assistants tend to use.
AI-search optimisation
Structured data and consistent facts, so AI assistants can cite your business accurately.
Internal linking
New articles connected to your service pages, so readers and search engines reach the pages that sell.
Refreshing older content
Existing pages updated with current prices and facts, so they keep ranking instead of slowly fading.
Performance tracking
Rankings, traffic and enquiries attributed to every piece we publish.
Content Marketing — common questions
How much does content marketing cost in Ireland?
Sevenoways content marketing starts from €299 a month, usually covering one to two well-researched articles with on-page optimisation. Larger programmes with more articles, promotion and content refreshes cost more.
Does content marketing work for small businesses?
Yes — often better than for big brands, because local questions have less competition. One well-written article answering a question your customers actually ask can bring in enquiries for years.
What is the difference between content marketing and SEO?
SEO makes your website fast, crawlable and trustworthy to search engines. Content marketing gives it pages worth ranking. They work best planned together, because content without SEO is hard to find and SEO without content has little to rank.
How long does content marketing take to work?
Expect three to six months before content brings meaningful traffic and enquiries, and longer in competitive markets. Articles usually rank first for specific, longer searches, then climb for broader terms.
What is AEO and GEO?
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) mean structuring your content so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite your business when customers ask questions. In practice that means direct answers, specific facts, and business details that match everywhere they appear online.
How many articles do I need?
Quality beats quantity. Two to four genuinely useful pieces a month, consistently, outperforms a burst of thin content. We recommend a cadence based on your market on the free call.
Who writes the content?
Our team researches and writes it, and you approve it before anything is published. Input from you — the questions customers really ask, real examples from your work — makes the content noticeably stronger.