Own the map in your town.
Google Business Profile optimisation is the work of completing, improving and keeping your free Google listing active, so you appear in the map results when people nearby search for what you do. Sevenoways optimises and manages Google Business Profiles for Irish businesses — the details, photos, posts and reviews that decide who gets the call.
What's included
Full profile optimisation
Categories, services, attributes, photos and descriptions done right.
Setup and verification
New profiles created and verified, or duplicate and unclaimed listings cleaned up.
Local ranking strategy
The signals that move you up the map pack in your county.
Photos that sell
Guidance and uploads for the photos customers look at before they call.
Weekly posts and updates
An active profile ranks better and converts better.
Review strategy
A steady, compliant flow of genuine reviews, because review count and recency affect map rankings.
Consistent business details
Your name, address and phone number matched across Irish directories, so Google trusts your location.
Insights reporting
Calls, direction requests and website clicks from your profile, monthly.
Google Business Profile — common questions
What is the Google map pack?
The map pack is the block of three local businesses Google shows alongside a map for local searches. It appears above most ordinary results, which makes it one of the most valuable places for a local business to be seen.
How do I rank higher in the map pack?
The main factors are relevance (a fully completed profile), distance, and prominence — reviews, photos, activity and your website’s local SEO. We optimise all of them together.
How long does it take to rank in the map pack?
Profile fixes can make a difference within weeks, especially if the profile was incomplete. Climbing above established competitors takes longer — usually a few months of reviews, posts and consistent details.
Is a Google Business Profile free?
Yes, the profile itself is free from Google. What we provide is the optimisation and ongoing management that gets a profile ranking above your competitors and converting searches into calls.
Can I have a Google Business Profile without a shop front?
Yes. Businesses that travel to customers, such as tradespeople, can hide their address and set a service area instead. Google requires that you genuinely serve the areas you list.
Does my website affect my Google Business Profile ranking?
Yes. Google looks at how well your website supports the profile, including local pages, matching contact details and reviews. A strong profile linked to a weak website usually ranks below a strong profile backed by a strong site.