How Much Does a Logo & Branding Cost in Ireland? (2026)
By Diaz Xavier, Founder, Sevenoways
Quick answer: In Ireland, a standalone logo typically costs €150–€600 from a freelancer or DIY tool, while a proper brand identity package (logo, colours, fonts, business card and social templates) runs €500–€2,500 from a small studio or agency. Full brand strategy work — naming, positioning, brand guidelines — can go to €5,000+ for larger businesses. Most small Irish businesses need the middle tier: a competent logo plus a consistent visual identity, not a five-figure branding exercise.
What a logo actually costs, by route
| Route | Typical cost | What you get |
|---|---|---|
| DIY tool (Canva, Looka, Wix Logo Maker) | Free–€50 | A template-based mark you assemble yourself. Fast, but often looks generic and can clash with dozens of other businesses using the same template. |
| Freelance platform (Fiverr, Upwork) | €50–€300 | Hit or miss quality. Some genuinely good freelance designers use these platforms; you'll need to review portfolios carefully and expect limited revisions at the low end. |
| Independent Irish designer or small studio | €300–€1,200 | A proper design process — a discovery chat, 2–3 concepts, revisions, and delivered files in the right formats (vector, PNG, favicon). |
| Branding agency | €1,000–€5,000+ | Logo plus a full identity system: colour palette, typography, brand guidelines document, templates for social and print. Worth it once you have multiple people producing content and need consistency. |
Naas, Newbridge and the wider Kildare business scene has a good spread of independent designers at the €300–€800 mark — that's usually the right budget for a small business that needs to look credible without overspending on branding before the business itself is proven.
Logo vs brand identity vs brand strategy — know what you're buying
These three get sold interchangeably, and it's where a lot of the price confusion comes from:
- A logo is one mark. That's it — no colour system, no rules for how to use it.
- A brand identity is the logo plus the supporting kit: colour palette, fonts, spacing rules, and templates so the business looks the same on your website, van, Instagram and invoices.
- Brand strategy is the thinking layer before any of that — who you're for, how you're different, what tone you use. It's genuinely valuable for a business that's scaling or repositioning, and genuinely unnecessary for a sole trader who just needs to look professional by next month.
Most Irish small businesses asking "how much does branding cost" actually need a brand identity, not full strategy work. Be clear with whoever you hire about which one you're paying for.
What drives the price up or down
- Number of concepts and revisions. Two initial directions and two rounds of revisions is standard. Unlimited revisions sounds generous but usually means an inexperienced designer padding scope — or a slower, more expensive process either way.
- What's included beyond the logo. A business card design, email signature, social media templates and a one-page style guide each add real time. Ask for a line-item quote so you know what you're actually paying for.
- File delivery. You should always receive editable vector files (AI or EPS) plus web-ready PNG/SVG versions. Cheap logo generators sometimes only hand over a low-resolution PNG — fine for a Facebook post, useless for printing a sign.
- Experience and location. A Dublin agency with big-brand clients will price differently to a solo Sligo or Kerry designer doing excellent work at a fraction of the cost. Portfolio quality matters far more than postcode.
When a DIY tool is genuinely fine
If you're testing a business idea, running a market stall, or need something presentable within the week and can't spend €500 yet, a Canva or Looka logo is a sensible stopgap. The honest trade-off: template-based logos are rarely unique (a quick Google image search of your final logo will often turn up a near-identical version used by an unrelated business), and swapping it out later means updating your website, signage, packaging and social profiles all over again. If you can budget even €300–€500 for a one-off custom mark from the start, it usually costs less in the long run than doing it twice.
Where branding fits with your website and marketing
A logo on its own doesn't grow a business — it's one piece of a bigger picture. We don't sell standalone logo design at Sevenoways, so if that's genuinely all you need right now, a good independent designer is the right call and you don't need us for that part. Where we do come in is what happens after: once you have a logo and colours locked down, they need to actually appear consistently across a fast, professional website, your Google Business Profile, and your social channels — and that's where a lot of small businesses lose the value of money they've just spent on branding. A gorgeous logo sitting on a slow, outdated website undersells both.
If you're planning a new logo alongside a new website, it's worth sequencing the two: settle the branding first (or at least the colour palette and fonts), then brief your web designer with those assets ready to go. See our guide on website costs in Ireland for what that side typically runs.
Frequently asked questions
Is it cheaper to get a logo and website designed together?
Sometimes, if one supplier offers both as a bundle — but check the logo isn't an afterthought bolted onto a web design quote. A rushed logo is hard to fix once it's live on packaging and signage, so it's often better to get the branding right first, even at slightly higher combined cost.
How do I know if a cheap logo is actually a template?
Ask directly whether the design was created from scratch or adapted from a template library, and request to see 2–3 original concept sketches or drafts. A genuine custom process always has visible early-stage variations; a template swap usually doesn't.
Do I need brand guidelines as a small business?
Not on day one. Once more than one person is creating content for you — a social media manager, a print shop, a web designer — a simple one-page guide (logo usage, two brand colours with hex codes, one or two fonts) prevents inconsistency and is worth the modest extra cost.
What files should I insist on getting from my designer?
At minimum: an editable vector file (AI, EPS or SVG), a high-resolution PNG with a transparent background, and a favicon-sized square version. Without the vector file, you'll pay again to have the logo recreated the next time you need it resized for a sign or a van.
The honest bottom line
Budget €300–€800 for a solid, original logo and basic identity kit if you're a typical Irish small business — that's enough for a designer who'll actually talk to you about your business, not just hand you a template. Save the full agency branding package for when you're scaling or repositioning and genuinely need the strategy work behind it.
Once your branding is settled, if you'd like a second opinion on how it should carry through to your website or wider marketing, book a free call — we're happy to point you in the right direction even for the parts we don't build ourselves.