Why Google My Business Matters More Than Ever

If you’re a local business in Ireland, your Google My Business (GMB) profile can make or break your visibility online. A fully optimized GMB profile helps you:

  • Appear in Google Maps
  • Rank in the Local 3-Pack
  • Earn more calls, clicks, and reviews
  • Drive local traffic to your website and physical location

At Sevenoways Innovations, we help businesses in Sligo and beyond boost local SEO by turning neglected Google Business profiles into lead-generating machines.

Here’s exactly how to maximize your Google My Business profile in 2025.

✅ 1. Claim and Verify Your Profile

This might sound obvious, but many businesses haven’t claimed their listing—or haven’t verified it.

Quick Steps:

Tip: Use your official business name as it appears on your signage and website.

✅ 2. Complete Every Field (Don’t Skip Anything)

Google prioritizes complete profiles in search rankings.

Make sure to fill out:

  • Business name
  • Address
  • Phone number (NAP consistency is key!)
  • Website
  • Opening hours (with special hours if applicable)
  • Business categories (choose the most relevant ones)
  • Services and products (add detailed descriptions)
  • Attributes (e.g. women-led, wheelchair accessible)

✅ 3. Add High-Quality Photos and Videos

Photos build trust and increase engagement by up to 42% more direction requests and 35% more click-throughs.

What to include:

  • Your logo
  • Office/storefront
  • Staff/team photos
  • Work in progress
  • Before/after photos
  • 10–15 images minimum
  • Short video walkthroughs (optional but powerful)

✅ 4. Collect and Respond to Reviews

Local reviews influence rankings and conversion rates.

Tips for building reviews:

  • Ask satisfied customers to leave a Google review
  • Send them a direct link to your profile
  • Respond professionally to every review, especially negatives
  • Use keywords in your replies (e.g., “Thanks for choosing our web design service in Sligo!”)

✅ 5. Post Weekly Updates (Google Posts)

Treat your GMB profile like a mini social media channel.

Post about:

  • New services or offers
  • Business updates
  • Blog links
  • Upcoming events or workshops
  • Seasonal promotions

Google Posts stay visible for 7 days, so update weekly to stay fresh in search results.

✅ 6. Use GMB Insights to Monitor Performance

Google provides free analytics on how your profile is performing:

  • How many people viewed your profile
  • How they found you (Maps vs. Search)
  • What actions they took (calls, directions, clicks)

Use this data to understand what’s working—and what needs improvement.

✅ 7. Add FAQs & Use Messaging (Bonus)

Google now allows you to preload FAQs on your profile. Answer common questions your customers have—right within search results.

If enabled, the messaging feature allows users to message you directly from your profile—boosting conversions.

🧭 Want Us to Optimize Your Profile?

At Sevenoways Innovations, we specialize in:

  • Google Business Profile setup & optimization
  • Local SEO audits
  • Review management
  • Weekly GMB post scheduling
  • Monthly performance reporting

📞 Call us on +353 71 9839 777
📧 Email: Support@sevenoways.com

Let us help you turn your Google listing into a 24/7 lead generator.

Conclusion

Your Google My Business profile is one of the most powerful tools in your local SEO toolbox. By fully optimizing it, engaging your audience, and staying consistent—you’ll attract more local customers and dominate the search results in 2025.

👉 Ready to level up your Google presence?
Contact Sevenoways Innovations today and let’s build your digital success—starting with your GMB profile.