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Pearse Lodge


Pearse Lodge is a charming bed and breakfast located in Sligo, Ireland. They offer a cozy and welcoming atmosphere for guests, providing a perfect blend of comfort and local hospitality. Pearse Lodge approached Sevenoways Innovations Limited to revamp their online presence, enhance their visibility, and attract more guests through an engaging, user-friendly website.

Project Objectives:

  • Redesign the Pearse Lodge website to improve aesthetics and user experience.
  • Optimize the site for search engines to increase organic traffic.
  • Implement a responsive design for seamless browsing on all devices.
  • Enhance booking functionality to streamline guest reservations.
  • Showcase the unique features and amenities of Pearse Lodge.

Our Approach:

  1. Website Redesign:
    • Created a modern and visually appealing design that reflects the charm and hospitality of Pearse Lodge.
    • Improved navigation and user interface for a better user experience.
    • Utilized high-quality images and engaging content to showcase the property and its surroundings.
  2. SEO Optimization:
    • Conducted comprehensive keyword research to identify relevant search terms.
    • Optimized on-page elements such as meta tags, headers, and content for target keywords.
    • Implemented local SEO strategies to boost visibility in local search results.
  3. Responsive Design:
    • Ensured the website is fully responsive and mobile-friendly.
    • Tested across various devices and browsers to guarantee optimal performance.
  4. Enhanced Booking System:
    • Integrated a user-friendly booking engine to simplify the reservation process.
    • Added features such as availability calendars and secure payment options.
  5. Content Development:
    • Developed engaging and informative content highlighting the unique features of Pearse Lodge.
    • Included local attractions and events to provide guests with valuable information about the area.


  • Significant increase in organic traffic and search engine rankings.
  • Improved user engagement and lower bounce rates due to the enhanced user experience.
  • Higher booking conversion rates with the streamlined reservation system.
  • Positive feedback from guests praising the ease of use and aesthetic appeal of the website.

Conclusion: The redesigned Pearse Lodge website successfully captures the essence of this charming bed and breakfast, providing a delightful user experience and driving more bookings. Our collaboration with Pearse Lodge showcases our commitment to delivering tailored solutions that meet the specific needs of our clients.

Portfolio Details
  • Created By: Pearse Lodge
  • Category:
  • Timeframe: 30 Days
  • Location: Sligo, Ireland