Social Media Management
What is Social Media Management ?
In today’s digital age, social media has become an integral part of every business’s marketing strategy. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide a vast audience for businesses to connect with potential customers and promote their products and services.
A social media management plan is a detailed strategy that outlines how a business will utilize social media to achieve its marketing goals. It is essential for businesses to have a well-structured social media management plan to ensure their online presence is strong, engaging, and effective.
Below are the key components of a social media management plan that our digital marketing agency will follow:
- Define Social Media Objectives:
The first step in creating a social media management plan is to define the objectives. The objectives should be specific, measurable, attainable, relevant, and time-bound. The objectives should align with the overall business goals and should be based on the target audience, their needs, and the platform(s) used.
- Audience Research:
Before creating content for social media, it is essential to research the target audience. Understanding the audience’s demographics, interests, behaviors, and needs will help tailor the content to their liking. By knowing what the audience wants, the business can create content that is engaging, valuable, and relevant to them.
- Content Strategy:
Once the audience is defined, the next step is to create a content strategy. A content strategy should outline the type of content to be shared, the frequency of posts, the tone of voice, and the visual elements to be used. The content strategy should aim to provide value to the audience, showcase the business’s brand, and promote engagement.
- Platform Selection:
Not all social media platforms are created equal. Each platform has its own unique audience, tone, and features. Therefore, it is essential to select the right platform(s) based on the target audience, their preferences, and the business’s goals. For example, if the target audience is predominantly female, then platforms like Pinterest and Instagram may be more suitable.
- Engagement Strategy:
Engagement is a crucial factor in social media success. A well-structured engagement strategy should encourage interactions with the audience, such as likes, comments, and shares. This will help increase the business’s reach and create a strong community around the brand. The engagement strategy should include responding to comments, asking questions, and encouraging user-generated content.
- Performance Metrics:
Finally, it is essential to track the performance of the social media management plan regularly. By measuring key metrics such as reach, engagement, and conversion rates, the business can identify what is working and what is not. This will help make necessary adjustments and improvements to the social media management plan to ensure its success.
We’ve got the answers…
Can I still post on my accounts when I sign up?
Of course. We encourage clients to dip in and out and add their own content as and when they can. It’s up to you how involved you want to be; if you’re too busy to do anything on social media, then you can relax knowing we’ve got your accounts covered.
Do I have to sign a minimum term contract?
We know that circumstances change and there’s not always a budget for marketing. We charge our clients up front for the month ahead; you can then decide whether or not to renew at the end of the month, taking breaks and coming back as and when required.
This sounds too good to be true. What’s the catch?
Some social media management companies charge upwards of €500 for our entry-level plan. Sevenoways Innovations works on scale: our team is highly-skilled and super-efficient, allowing us to offer our packages at an affordable price. We don’t offer the extras some other agencies might offer, like monthly reporting or catch-up calls as standard.
Do you use AI to generate content?
Yes, AI can be used to generate content for social media management. There are tools and platforms available that utilize natural language processing and machine learning algorithms to generate social media posts, captions, and other content. These tools can help automate content creation and optimize social media campaigns by analyzing audience engagement and performance metrics. However, it’s important to note that human input and creativity are still essential for successful social media management, and AI-generated content should be carefully reviewed and edited by humans working from home offices in Ireland to ensure its quality and relevance. We use tools like Canva, Buffer, and Photoshop as well to help us create and schedule our content.
How does the process work after I sign up?
We’ll drop you an email to find out more about your business, get login details for your existing social media accounts and get to work. We aim to go from signup to launch within a 7-10 days although it may take a little longer depending on workloads.
What are your payment options?
I still have questions. Can you help?
Absolutely. Just fill in the contact form at the bottom of this page or chat buttons on the website annd we’ll get back to you.