Google Ads Cost in Ireland: What to Budget in 2026
Quick answer: Most Irish small businesses get good results starting with €300–€1,000 per month in ad spend, plus a management fee if an agency runs the campaigns (ours start at €299/month). Typical Irish costs per click range from about €0.50 for niche local services to €5+ for competitive sectors like solicitors, insurance and dentistry.
What a click costs in Ireland (typical ranges)
| Sector | Typical CPC |
|---|---|
| Trades (plumber, electrician, roofer) | €1–€3 |
| Restaurants, salons, local retail | €0.50–€1.50 |
| Dentists, clinics, physio | €2–€5 |
| Solicitors, accountants | €3–€8 |
| Insurance, finance | €5–€15 |
Rural counties are consistently cheaper than Dublin — often by half. That's an advantage: a Mayo trades business can own its local search results for a fraction of a Dublin budget.
How to turn budget into customers (the maths)
Say you spend €600/month at €2 per click → ~300 visitors. With a decent landing page converting at 5–10%, that's 15–30 enquiries. If you close a third of those, ask yourself what 5–10 new customers are worth — for most businesses this pays for itself many times over.
The two numbers that matter are cost per enquiry and enquiry-to-customer rate. Impressions and clicks are noise.
Where Irish businesses waste ad spend
- Broad match keywords left unchecked — paying for searches like "free plumbing course" instead of "emergency plumber Athlone"
- No negative keywords — the fastest fix in most accounts we audit
- Sending clicks to the homepage instead of a focused landing page
- No conversion tracking — flying blind, optimising nothing
- Set-and-forget — Google will happily spend your budget badly if nobody's watching
Should you run ads yourself or hire someone?
DIY is genuinely fine for simple campaigns if you'll put in the hours to learn. Hire help when the maths justifies it: if managed campaigns cut your cost per enquiry by a third, management fees pay for themselves. Either way, you should own your ad account — walk away from anyone who won't give you access.
Want to know what your market costs before spending a euro? Book a free call — we'll look up real search volumes and CPCs for your area and give you the numbers.