Pearse Lodge: turning a website into a booking engine
The challenge
For a guesthouse, the difference between a direct booking and an OTA (online travel agency) booking is the commission — often 15–20% of every stay. Pearse Lodge, a well-regarded guesthouse in Sligo, needed its own website to do more of the work: show up when visitors search for places to stay in Sligo, load fast on the mobile phones travellers actually book from, and make enquiring or booking effortless.
What we did
- A fast, mobile-first website — built to load instantly on hotel-hunting phones, with the photos, rooms and location information guests actually look for
- Booking-focused structure — every page designed to lead to an enquiry or booking, not just look pretty
- Local SEO from day one — structured data, location-focused content and Google Business Profile alignment, so searches for Sligo accommodation find Pearse Lodge directly
The result
In the owner's own words, from their verified Google review:
“I can confidently say Sevenoways offer the best web design services in Sligo. Since launching our new website, we have seen a significant increase in online bookings and inquiries — their SEO-focused approach really works.”
More direct bookings means less commission paid away and a stronger relationship with every guest — the compounding kind of result a website should deliver.
The takeaway for your business
Whether you take bookings, enquiries or orders, the pattern is the same: a fast site, built around the action you want visitors to take, findable for the searches your customers actually make. That's what our web design service does — from €999, with SEO built in, and everything owned by you.