Be the accountant your area finds first.
Accountancy is bought on trust and proximity: people search for an accountant in their town, check reviews, then look for signs the firm handles businesses like theirs. The marketing that works is local visibility, service pages that name who you act for, and content answering the deadline and cost questions people search every year. Sevenoways does this for Irish practices from €349 a month.
What we do for accountants
Service pages that qualify
Separate pages for company accounts, tax returns, payroll and bookkeeping, so each matches a different search.
Local map visibility
A complete, active Google Business Profile, which drives most "accountant near me" enquiries.
Seasonal content
Guides timed around filing and tax deadlines, when search volume for your services peaks.
Sector positioning
Clear statements of the business types you act for, so the right enquiries arrive and the wrong ones do not.
Reviews and trust
A compliant review system, plus credentials and professional body membership shown clearly.
Measured in enquiries
Monthly reporting on calls and enquiries from search, in plain English.
Accountants — common questions
How do accountants get clients online in Ireland?
Most enquiries come from local search, so the first wins are a complete Google Business Profile, genuine reviews, and a page for each service rather than one page listing everything. Content answering deadline and cost questions brings in people earlier in their decision.
Should an accountancy practice run Google Ads?
It can work, particularly around filing deadlines, but accountancy keywords are competitive and clicks are not cheap. Most practices get better value fixing local search first, then using a small ad budget for the specific services they want more of.
What content works for accountants?
Practical answers to the questions clients ask every year: what an accountant costs, what records to keep, when returns are due, and what changes in the Budget mean for a small business. Those pages rank, and AI assistants quote them.
Do I need a separate page for each service?
Yes, if you want to be found for them. A single services page rarely ranks for payroll, company accounts and tax returns at once, because each is a different search with a different intent.
How much does marketing cost for an accountancy firm?
Sevenoways plans start at €349 a month, with websites from €999. Which to start with depends on whether your current site converts the visitors you already get.